Posts Tagged ‘massage industry’
Monday, April 11th, 2011
Last week we looked at the ABMP’s and the AMTA’s fact sheets for 2010 (click here and here) and found that the industry is a multi-billion-dollar one that is growing quickly in the amount of money it generates per year. We also looked at data suggesting that a sizable number of businesses and individuals receive massage therapy on an annual basis.
This data and its portrayal of the massage therapy industry make it easy to understand why massage therapy is an increasingly popular career choice. But, as we’ll see, a closer look at the data shows an industry that is hardly a slam-dunk financial windfall for its practitioners. (more…)
Tags: ABMP fact sheet, AMTA Fact Sheet, average income, massage, massage industry, massage therapist, massage therapy, money
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Wednesday, April 6th, 2011
Forgive me again for being late in exploring this (we’re way into 2011 already!), but I wanted take a look at the industry fact sheets for massage therapy of 2010 from two major professional organizations, the AMTA and the ABMP. Both organizations provide really great statistics and data each year in their fact sheets, presenting an industry that is both widely used by Americans and, as a result, highly lucrative. (more…)
Tags: ABMP fact sheet, AMTA Fact Sheet, massage, massage industry, massage therapist, massage therapy, money
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Monday, March 7th, 2011
Last week we wrote about the ABMP Massage Profession Metrics, and their impressive set of data that document the incredible rise, and recent decline, of massage school enrollees and graduates. Interestingly, and as we ended last week’s posting on, while the number of massage schools rose dramatically along with the steep rise in the number of students attending massage school, the number of massage schools continued to rise from 2004 to 2009 while the number of massage students declined over the same time frame.
We speculated that the relative inexpensiveness of attending massage therapy school would continue due to the decreasing number of students in massage therapy school and an increasing number of schools to choose from. The ABMP provides its own analysis of the data as well, which points to some interesting conclusions about the massage therapy education industry and its institutions. (more…)
Tags: ABMP fact sheet, ABMP Massage Profession Metrics, ABMP Profession Metrics, massage, massage industry, massage school trends, massage schools, massage therapists, massage therapy
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Thursday, March 3rd, 2011
Regular readers of this Blog know that we love the AMTA’s annual fact sheet and the statistics and data provided each year that help shed light on the multi-billion-dollar massage therapy industry. We’re now happy to announce that the ABMP also puts out its own fact sheet and a surprising amount of other data as well that provide even more details on the massage therapy industry and the interesting trends within it.
Indeed, we wrote only last month that U.S. News & World Report listed massage therapy as one of the top 50 careers of 2011. The ABMP’s statistics provide a nice corollary to that entry as, in fact, while the number of professionals entering the massage therapy field has increased dramatically over the past decade, it has been declining from 2004 to 2009. In the ABMP’s Massage Profession Metrics, the organization provides a lot of precise figures on the fast growth, and recent decline, of the number of students entering massage therapy school. (more…)
Tags: ABMP fact sheet, ABMP Profession Metrics, massage, massage industry, massage school trends, massage schools, massage therapists, massage therapy
Posted in massage | 1 Comment »
Tuesday, February 22nd, 2011
We’ve written before about horses and animal massage therapy, mainly that animal massage is a growing industry among pet owners and that even some famous owners (Kentucky Derby winners and the Queen of England) spring for massage therapy for their horses.
Today I want to pass along an article from the Jackson, NJ Tri-Town News, that focuses on equine massage therapy (horse massage) and one therapist’s efforts in New Jersey to rehabilitate and maintain the health of horses who have retired from the racetrack or who have been rescued from slaughterhouse auctions. (more…)
Tags: animal, animal massage, equine massage, health, horse massage, massage, massage industry, massage therapy, medical massage therapy, pet
Posted in Health & Wellness, Pets, massage | No Comments »
Friday, February 4th, 2011
The publication U.S. News & World Report recently came out with a list of the 50 best careers of 2011, and massage therapy was one of the careers it selected. While I’ve linked the article above, I wanted to summarize the main points today and ask massage therapists if they agree with the claim made by U.S. News, that massage therapy is one of the best careers going. (more…)
Tags: career, massage, massage industry, massage therapist, massage therapy, U.S. News
Posted in massage | 1 Comment »
Thursday, October 28th, 2010
Over the past couple of weeks, we’ve been looking at general trends in the massage therapy industry (click here for earlier entries). So far we’ve been able to conclude that the industry is generally growing rapidly (especially from 2005 to 2009 – click here), but that 2010 was most likely a bad year. What does that mean for massage therapists and the massage therapy industry?
More of the same…but that’s a good thing! (more…)
Tags: massage, massage industry, massage therapist, massage therapy, trends
Posted in Corporate Massage, massage | No Comments »
Tuesday, October 19th, 2010
Last week I wrote about the increase in the size of the massage therapy industry over the past five years, but concluded that workplace massage was most likely not responsible for that. This week I’ll explain why. (more…)
Tags: massage, massage industry, massage therapist, massage therapy, trends
Posted in Corporate Massage, massage | No Comments »
Wednesday, October 13th, 2010
Last week I wrote a somewhat disparaging entry about the Massage Therapy Journal, and how it made a claim (that workplace massage is increasing) and then failed to back it up. After examining the AMTA Consumer Survey Fact Sheets from 2005 to 2010 (click here) and the 2009 and 2005 Massage Industry Fact Sheets, I now realize that general trends in the massage therapy industry are definitely hard to spot; determining whether specific trends are emerging, such as an increase in workplace massage, is even harder yet. But some general trends can be seen.
First, the good news: (more…)
Tags: massage, massage industry, massage therapist, massage therapy, trends, workplace massage
Posted in Corporate Massage, massage | 2 Comments »
Tuesday, October 5th, 2010
Skimming through back issues of AMTA’s Massage Therapy Journal, I came upon an article about workplace massage with a compelling headline: More Businesses are Offering Massage Therapy as an Employee Benefit. This was published in June, 2009, right as the economy pulled out of recession, and I was excited that the MTJ – a very thorough and professional publication – was going to provide some solid information about a possible growth area in the massage therapy industry.
Then I got to the fifth paragraph, where the article states clearly: (more…)
Tags: chair massage, Corporate Massage, massage, massage industry, massage therapy, office massage, workplace massage
Posted in Corporate Massage, massage | 1 Comment »