A couple of weeks ago I wrote about some pretty exciting figures from the world of massage therapy (see my previous entry, Massage Therapy By The Numbers). These figures, released by the AMTA, show how the massage therapy industry is growing at a fairly rapid pace.
Understanding why the industry is expanding goes a long way to determining whether this expansion will continue. Fortunately the report wrote a pretty straightforward (and what I think is a dead-on) explanation as to why the massage therapy field is expanding: “[Because] More and more people recognize it as an important element in their overall health and wellness.” (more…)